Apple's event was held at the Flint Center in Cupertino. The company built a temporary white building that served as a hands-on area for the iPhone 6 and Apple Watch.
A few people wanted to let Apple know that the company should change the way it handles its taxes.
CEO Tim Cook talks about Apple's history with the Flint Center, which was the place where Steve Jobs introduced the Macintosh.
Three iPhone models
The iPhone lineup features the iPhone 5s (as well as the iPhone 5c, not pictured), the iPhone 6, and the iPhone 6 Plus.
Apple's Phil Schiller demonstrates the new landscape interface for the iPhone.
Phil Schiller reviews the resolutions of the iPhone screens.
iPhone 6 prices
These prices are subsidized with a two-year contract.
As if the iPhone 6 and Apple Pay introductions weren't enough...
Apple will offer three different watches. This is the Apple Watch, which comes in stainless steel.
Apple Watch Sport
The Apple Watch Sport has a fluoroelastomer band available in five colors.
Apple Watch Edition
The Apple Watch Edition (far right) has an 18-carat case.
Apple created special Activity and Workout apps specifically for the Apple Watch.
Apple said that Apple Watch pricing starts at $349 and did not provide more details.
U2 wrapped up the event with a perfomance of a song from their new album, which is available for free through iTunes, for a limited time.
Actor and writer Stephen Fry was one of the many celebrities who attened the event.
Today's Best Tech Deals
Picked by PCWorld's Editors
Dell coupons for February 2020
40% off Dell President's Day
Hotwire Promo Codes and Coupons
Hotwire Flash Sale: Extra 10% off on hotels
HP coupon codes for February 2020
HP coupon: Extra 30% off workstations
Expedia coupons for February 2020
Exclusive Expedia promo code: $100 off $1,200 vacation packages
Hotels.com coupons & offers for February 2020
40% off sitewide hotel bookings + an extra 7% off with Hotels.com promo code
Samsung promo codes
Get $600 in trade-in value when you preorder the Galaxy S20